Who does not know about Royal Enfield? One of the most popular dream bikes of every bike lover. On top of that, customers pre-booked their bikes three to four months prior.
Sales of Royal Enfield have boosted to 90.05% whereas export sales have boosted to 84.83%. An aggregate of domestic sales is 60807 units which increased to 31996 units. On the other hand, export sales boosted to 3184 units to 5885 units. This is the sales data till March 2020.
Domestic sales of Royal Enfield
The Chennai-based manufacturer has observed a high demand for 350cc bikes, i.e., Meteor, Bullet, Electra, and Classic. All of these bikes have recorded the highest sale, especially in the case of bullets 350. On top of the sales, Classic 350 was recorded with the total share of 52.12%.
Sales of March 2021 were recorded with an increase in units. It increases from 24304 units to 31694 units with the share of 30.41%. It occurs due to the manufacture who paid attention to Classic 350, which has a mechanical overhaul in its upcoming model.
Meteor has three different variants- Stella, Supernova, and Fireball. It is number two on the sales chart. Sales in March 2021 were recorded with 10596 units. Last year, Meteor 250 was launched in India, which cannot be measured with YoY sales.
On the other hand, sales of bullet 350 have been increasing rapidly. It increased from 2507 units to 9693 units in March 2021 with 286.64%.
Last month Electra 350cc has recorded the highest jump in sales. Earlier sales record of Electra 350cc was 2507 units in March 2020. But this year, in March 2021, sales numbers are recorded with the jump of 4914 units.
Next to the list, Himalayan took no.5 place in the sales chart, whereas 650 twins took 6th place. These variants also observed a rise in sales with the share of 121.73% & 167.72%.
Exports sales of Royal Enfield
Recently there are two most demanded models of Royal Enfield, which are 650 twins & Himalayan. In the export sale of March 2021, it recorded the share of 1857 units. Yet comparing the data between March 2020 to March 2021 is not fit to our analyses. Due to the pandemic, sales, production, and exports have been suffered the most.
The demand for 650 twins has increased to 6.01% in March 2021. Royal Enfield exports meteor 350 with 890 units while classic 500 has an uplift in sales with 22.52%.
These days royal Enfield has the plans of classic 350. It has estimated that it will go up in the market to receive its new counterparts, engine, and chassis.
Degrowth of bullet 500 and Electra 350 has also been recorded in the sales chart with the export of 1 & 3 units.